I recently wrote about Advanced Web Ranking, and the issues faced with that, but it transpires that Google has blocked all ranking software available for SEO’s and webmasters. Google is successful at presenting information to the world almost purely because that information has been presented to them, and by who? SEO’s of course. If it weren’t for us we’d have titles like “home”, and alt tags missing, which, although they can get abused at times, are still providing much needed information to the blind community. We use these softwares to measure how successful we are presenting our clients web-pages, and we require them to provide proof of our efforts.
Google has put itself in a position of authority, and is operating an intentional maneuver to secure more PPC business. I had never viewed it that way until my boss brought this to my attention this morning, and how very right he seems now. Google shouldn’t necessarily embrace SEO, but they are abusing their position as the worlds number one search engine and manipulating businesses to part with their cash in their on-going pursuit of becoming the internets China. Google and SEO need to be like two old band members that just tolerate each other for the greater good, occasionally we’ll bicker and we may even exchange the odd blow, but we’ll still stick together and maybe even swap Christmas cards, but right now Google has an AK47 pressed right between our eyes and they’re not afraid to pull a trigger or two.